The one moment – OK Go, Ogilvy, Morton Salt
This incredible video was part of a campaign by Ogilvy Chicago.
The TV spot, for Morton Salt, won a Design Lion at the Cannes Lions festival. The work was an ambitious video, which calls on viewers to become a force for good in the world, and features the always-incredible video masters, Chicago rock band OK Go. It opens with real-time action and then slowed down footage to visually signify and illustrate the message that “it only takes one moment to make a difference”.
The ad, with its liquid, watery theme, was part of Morton Salt’s collaboration on the Every Drop journey with the Thirst Project to raise awareness about the global water crisis. 663 million people lack access to clean water and must walk miles to reach even the most basic water resources. The Morton campaign invited people to “Walk Her Walk” and empathise with the daily struggle of many people. A decision that only took a moment – to support a water initiative – could then make a real difference to people’s lives.