Rap beef? Beef rap!

There is no more credible sign that hip-hop has taken over popular culture than the fact that rap is now considered a serious marketing tool for just about every brand you can think of.

No longer confined to any ghetto, hip hop is pretty much as mainstream as it gets – and it doesn’t necessarily have much to do with the music industry.

That’s where the people are at these days, though, so it makes sense.

Check out the rhymes on the Cambridge Food anthem, yo!

What distinguishes the fire bars on this commercial rap classic is that the rapper involved was an actual Cambridge Food employee who wrote the track and brought his idea for a supermarket rap tour de force to his company and made it work. The result is a flow unrivalled in corporate rap. Hate all you like, but I say Cambridge, you say food. Cambridge! Food! Cambridge Food!

Irresistible, right!

Right.

 

Writer, editor, ghostwriter, writing coach. I've been involved in 30+ book projects - for myself and for clients, partners and colleagues. Experience in marketing, PR, advertising, television, print and digital, corporate and editorial. Former editor of FHM magazine. Currently Director, Editorial and Content at Ogilvy PR, Johannesburg. Musical performance, spoken word as Inspector Ras. Guitar/vocals for The Near Misses, (Worst Band In JoburgTM). @hagenengler

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