This incredible video was part of a campaign by Ogilvy Chicago. The TV spot, for Morton Salt, won a Design Lion at the Cannes Lions festival. The work was an ambitious video, which calls on viewers to become a force for good in the world, and features the always-incredible video masters, […]
Archive for July 2017
There is no more credible sign that hip-hop has taken over popular culture than the fact that rap is now considered a serious marketing tool for just about every brand you can think of. No longer confined to any ghetto, hip hop is pretty much as mainstream as it gets […]
How do you sell a bank to a generation that hates banks?