These two dudes from Dundee, Scotland, could rap, but the industry wouldn’t give them the time of day. Just because of where they were from.
Disgusted with the superficial pretentiousness of the industry, and how it utterly disregarded their talent, they decided to call their bluff. They created two new characters – Silibil N Brains – complete with a cool new back story.
In this entirely fictitious load of bullshit, they were nu-metal rap-rockers from California and knew D12 from back in the day when they were all coming up in the game.
Sure enough, they were immediately signed by SonyBMG and given massive advances, with all the studio time they required.
All they had to do from then on was never, ever break character. They had to speak like douchebag rappers from Cali from the minute they woke up until they went to sleep.
The Great Hip Hop Hoax is the story of how these two Scottish dudes conned the world and ripped off the industry, as well as the vast amount of talent it took to do that.
Along the way they pioneered new media marketing strategies like posting videos of their every move – stuff that would only become mainstream in the music business years later.
They got to party the world flat on somebody else’s dime, record and make videos, but of course living a lie has to have a downside. That’s what the movie’s all about…